About Standard Designs

Ludwig Wittgenstein Portrait Poster Print

STANDARD DESIGNS began in 2010 with a simple idea: to create beautiful and unique artworks for the walls of people who liked literature, art and music. It began with a single drawing, executed quickly in pen and ink, of one of my heroes: Ludwig Wittgenstein. Start with the easy stuff, I thought. 


Penguin Books On A Shelf

UTILITARIAN LOVELINESS is what it's all about. I love publishers like Penguin and Ladybird, who were able to bring lovely, useful, life-enhancing things to millions of people in the mid-20th century. That's what Standard Designs aims to do too.

WHO MAKES THE WORK? My name is Simon James. I'm an artist living and working in London. A graduate of the Fine Art MA course at Chelsea College of Art & Design, my work has been exhibited nationally and internationally since the 1990s. And now I run Standard Designs. 

The Anchoress Album Back Cover By Standard Designs

OTHER THINGS I also work on occasional projects for clients, such as the above for The Anchoress's debut album 'Confessions Of A Romance Novelist'. If you'd like to discuss a potential design project, drop me a line via the Contact page.